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Write a review Rate this item: 1 2 3 4 5. Preview this item Preview this item. Thinking points : communicating our American values and vision : a progressive's handbook Author: George Lakoff ; Rockridge Institute. It also explains how progressives can fight back with their own values and communicate their vision of a better America.
Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:. Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language—and how progressives can fight back. Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.
This book is essential reading for anyone who wants to participate in shaping an America that serves the common good. Here at Walmart.
Thinking Points and millions of other books are available for Amazon Kindle. Thinking Points: Communicating Our American Values and Vision Paperback – October 3, George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a. Editorial Reviews. Review. "George Lakoff serves progressives well by explaining how language and moral framing equals power in politics. Thinking Points.
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